Rygg – Equipped for Every Challenge
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Vim Studio worked with Rygg to design both the initial Webflow landing page and the full eCommerce site, which was later developed by Pixel and optimised by Periscope.
The Brief
Before launching, Rygg needed a landing page to establish their presence, share their mission, and generate interest in their upcoming products. The goal was to create a clean, engaging space that communicated their commitment to performance and recovery while setting the stage for their full product launch.
Alongside their product range, Rygg also planned to introduce an extensive line of apparel, designed by Chief Brand Officer Wayne Tumataroa. The eCommerce site needed to reflect both their high-performance formulations and their premium apparel collection, ensuring a seamless shopping experience across all categories.
Our Approach
We designed a flexible, high-quality landing page in Webflow that introduced Rygg to the market and established their digital presence ahead of launch. The design was focused on clarity, brand storytelling, and engagement, ensuring the brand felt professional and credible from day one.
For the eCommerce site, we worked closely with CFO Wayne to create a design that balanced brand storytelling, product education, and usability. The goal was to ensure the site felt premium and intuitive, making it easy for customers to explore both the product range and apparel collection.
“Communication was seamless, and the initiative taken by Vim Studio to offer suggestions for improvement significantly enhanced the final outcome.”
The Outcome
The landing page helped establish Rygg’s online presence, setting a strong foundation ahead of their official launch. As they transitioned into selling their products, the eCommerce site provided a polished and engaging platform for customers to discover their brand and shop their range.
“I would definitely recommend this team! They were great to work with, maintaining excellent communication throughout the project. Their strong design approach and focus on the end-user made the experience seamless and successful.”
Check out the life site here.
